Announcement of the opening of three sports and outdoor stores, "CHUMS", "Hurley" and "NEW ERA STAND" ~ Some Nagasaki-exclusive items recommended as souvenirs after watching the game have also been announced! ~

Regional Creation Nagasaki Co., Ltd. (Headquarters: Nagasaki City, Nagasaki Prefecture / President and CEO: Iwashita Hideki), the Japanet Group's regional revitalization business operator, is pleased to announce the latest tenant information for Nagasaki Stadium City, which will open on October 14, 2024.

We are pleased to announce that three stores, "CHUMS," "Hurley," and "NEW ERA STAND," will open at Nagasaki Stadium City.

■ CHUMS, the outdoor brand opening its first store in Kyushu
It is an outdoor fashion brand that includes outdoor and apparel goods. The founder of CHUMS, who was a river guide on the Colorado River in Utah, developed a sunglasses strap because he was worried that his sunglasses would fall into the river while rafting. This was the creation of CHUMS' first product, the "CHUMS Original Retainer". After that, a factory was established in Hurricane, Utah, the brand mascot Booby Bird was born, and apparel using sweatshirts began to be developed. CHUMS, which celebrates its 40th anniversary in 2023, continues to shape "I wish there was such an item" in daily life.

Store name: CHUMS Nagasaki Stadium City Store
Floor: STADIUM CITY SOUTH 3rd floor

＜Recommended points＞
・We also offer a rental service for items such as picnic sheets, compact tables, and chairs! You can enjoy the outdoors on the stadium pitch.

The Nagasaki Stadium City store will not only sell a variety of items such as outdoor gear and apparel, but will also have a large number of rental items available for use at PEACE STADIUM Connected by SoftBank and other locations throughout Nagasaki Stadium City.
Come to Nagasaki Stadium City empty-handed and enjoy the outdoor atmosphere of a picnic or camping on the stadium pitch or in the city's plazas.

<Comment>
CHUMS directly managed store opens in Kyushu for the first time!
The Nagasaki Stadium City store will be designed with a CHUMS factory motif, and will provide visitors with the excitement of being part of the factory. In addition, to help visitors enjoy Nagasaki Stadium City even more, we will also be renting picnic goods that can be used in various places within the facility.
This is a new type of direct store that is full of fun, so please come and visit us.

■ Surf brand "Hurley" opens its first store in Nagasaki

Hurley is an American brand that provides the ultimate in comfort for everyone who enjoys leisure activities such as surfing, golf, snow sports, etc. Whether you are a competitive athlete, a hobbyist, or someone who is doing it for the sake of your health, we offer the best products and services so that you can enjoy your time with Hurley to the fullest.

Store name: Hurley Store Nagasaki
Floor: STADIUM CITY SOUTH 3rd floor

＜Recommended points＞
・In addition to a wide range of products, we plan to sell Nagasaki Stadium City limited edition T-shirts!
In order to become a place that brings excitement to leisure time, we plan to offer a product lineup that allows a wide range of people to enjoy Hurley, not just men, with a focus on products for active scenes such as surfing, golf, and utility! In addition to the standard logo T-shirts, we also plan to offer T-shirts exclusive to Nagasaki Stadium City.

<Comment>
We see surfing and all other sports as "leisure" that enriches our lives.
By participating in the Nagasaki Stadium City project, which aims to create a new way for people to gather together and bring a sense of unity and excitement through sports, we hope to provide people with the opportunity to enjoy leisure time through sports.
We hope you enjoy your leisure time with Hurley to the fullest.

■The "NEW ERA STAND" vending machine will be the first to be installed in stadiums nationwide.

Founded in 1920, New Era is a global headwear and apparel brand with over 100 years of history. It is the sole official supplier of caps for Major League Baseball players, and while its roots are in sports, it has also gained support in the fashion and culture fields.
This time, an original vending machine for "NEW ERA" will be installed at Nagasaki Stadium City. Starting with the first machine installed at Haneda Airport, "NEW ERA STAND" has been deployed at five locations nationwide, and offers a wide lineup of products, from headwear and socks to boxer shorts, masks and T-shirts.

Name: NEW ERA STAND NAGASAKI STADIUM CITY
Floor: PEACE STADIUM Connected by SoftBank 2nd floor

＜Recommended points＞
・Nagasaki limited edition caps on sale!

<Comment>
"NEW ERA STAND NAGASAKI STADIUM CITY" is an original NEW ERA vending machine that will be the first of its kind to be installed in a stadium across the country.
This machine, the first of its kind in Nagasaki Prefecture, is a new type of machine that is completely cashless. We plan to sell some silhouettes, which were not available on previous machines.
One of the two booths will focus on the NEW ERA sportswear collection, PERFORMANCE APPAREL.

■ Nagasaki Stadium City

It is a large complex that will include an arena, offices, commercial facilities, and hotels, centered around a soccer stadium, and is scheduled to open on October 14, 2024. The latest information will be posted on the official website and official social media.

・Official X https://x.com/nscproject

・Official Instagram https://www.instagram.com/nagasaki_stadiumcity/

・Official website: https://www.nagasakistadiumcity.com/